Impressive logo work, I'm a fan of logo's like this, i have to say i prefer the Blue on orange but that's just because i like how single colours stand out more. Excellent work
To start off I am not yet a Deviant Art Premium member and therefore cannot leave the proper critique of this piece. However, at the artist request for a critique standing without response, I am now leaving a critique to the best of my ability via comment.
So without further hold up------
To begin, this combination mark(words and logo) addresses it's purpose well. The mark has a multitude of media uses and applications along with the flexibility to be used with various color pallets, much similar to the famous MTV mark. Even having both a complex and simplified version for say only web content allows the mark to be used in a variety of ways; for example the complex version could look nicely in a java script web page while the simplified versions would work well as ad banners. This mark is simple yet sophisticated and easily recognizable. Recognition of a logo/mark can be a major influence on the success of a corporation, and this piece does well.
Now to address aspects of this piece. The use of bold lines and smaller ones is a nice contrast to start with. However, if one was to dig deeper into meaning the bold parts do serve their purpose even further. The emphasis on the word "my" addresses the importance of one's self, their health in particular. The other bold piece of the image, the round shape of the fruit is nice; it is to the point of resembling an orange, but is not over descriptive. A great touch in case oranges aren't the only fruit the want to eventually use. It could be easily seen as a cherry, apple, grapefruit, or any number of fruit with the change of color pallet. The bold circle could also be symbolic of the "circle of life." The fruit is a natural source of nutrition, leaving much less impact on the environment and the body than other sources of food and drinks. Making the circle important it sends a message that "this is a green group" advancing life without destroying everything else.
The san sarif font (the exclusion of top lines, bases, tails etc.) is an excellent choice. San sarif is more welcoming to a viewer as it is less formal. Letting it be playful, yet to the point. The letter "y" has negative (white area) space around the y that relates it to other shapes in the piece. I am a little unfamiliar with this particular letter in the font choice but i do believe it is customized slightly. A nice touch to make the mark unique.
As the color palette is now, the mark is mostly gender and age neutral, bringing greeting to a broad audience. Yet, with simple color tweaking, the marks can be used for campaigns addressing specific groups of people.
Overall this is a fantastic contemporary combination mark addressing contemporary issues. It deserves a real product/group to brand if it has not already been used in actuality. I could see long use and growth as a brand.
----- After Note to the Designer.
From one designer to another, as a matter of preference the kerning (space in between letters) could use to be adjusted, as it too tight in some places and too loose in others, it's negligable on small items but for use on something larger as say a poster or much larger like a bill board, spacing matters. Personally, i would also do something different with the "Y". Anyways great job and kudos. Hope this is what you were expecting.
The Artist has requested Critique on this Artwork
Please sign up or login to post a critique.